I saw the first of these commercials while watching the AFC Wildcard Game yesterday. The funny thing is, I knew instantly it wasn't a car commercial, because of the NBC Olympic bug at the bottom left. I think I knew what it was before I even saw the glowing red lights under the cover.
Then, through the magic of YouTube, I found this longer format teaser.
And if you want even more, here's a clip of the car being introduced on the NBC lot.